The changing context
In the past, when roles were static, reporting lines were consistent, and a single manager observed an employee’s work over an entire year, traditional performance management functioned reasonably well. But the workplace has fundamentally changed. Today’s organizations are structurally fluid and cross-functional, driven by rapid innovation and specialized deep-tech roles, and deeply interconnected, with individual impact extending
across teams, geographies, and business processes.
Purplehub
How purplehub came into existence?
Our search for solutions only raised more questions. Why does performance management often disengage rather than empower? Despite all the time and tools invested, we still struggle to answer who is truly moving the needle. Why do reviews create anxiety for both employees and managers? How has a once-central talent practice lost relevance in today’s dynamic workplaces? And in a
tech-driven world, why does it still rely on outdated templates?
How purplehub is solving it..
These questions led us to create Purplehub’s Performance and Talent Solution-a reimagined approach to driving high performance and retaining top talent. We built a system that shapes a performance-driven culture grounded in collaboration, empathy, and intuitive technology. It’s objective, dynamic, inclusive, and designed to build trust, transparency, accountability, and the ability to identify top talent. Because performance isn’t a once-a-year review-it’s an ongoing journey that fuels growth and success.
Purplehub enables
Drive alignment and objectivity
transparent, feedback-driven culture
transparent, feedback-driven culture
By ensuring clear role definitions, quantifying contributions, and leveraging multi-source data to reduce bias and errors.
transparent, feedback-driven culture
transparent, feedback-driven culture
transparent, feedback-driven culture
With real-time scorecards that show progress and help individuals make timely course corrections.
Empower individual growth
transparent, feedback-driven culture
Leverage deep analytics and AI
Through personalized insights into strengths, development areas, and performance excellence.
Leverage deep analytics and AI
transparent, feedback-driven culture
Leverage deep analytics and AI
To identify, deploy, and retain top talent-aligning strengths with key roles and addressing disengagement proactively.